Capture
Find everything.
Pursue only what you should.
Two failures cost federal technology firms more than any other: never seeing work that was theirs to win, and spending a month on work that never was. Capture exists to end both — complete visibility paired with judgement ruthless enough to decline.
- Complete coverage
- Honest qualification
- Written reasoning
Visibility
A market larger than your calendar
Fitting technology work is published constantly, across more buying activities than any team reads. The gap between what is available to you and what reaches your attention is the single largest unforced loss in this business.
Capture closes that gap by refusing to sample. The market is watched in full, continuously, against the work you have said you want — so the question stops being did we see it and becomes only is it worth our name.
Describe, do not search
Tell it the work you want in plain language
Keyword lists go stale the week they are written and miss everything phrased differently. Capture takes a description of the work you want — up to thirty terms shaping one profile — and holds that intent against the whole market.
Intent, not strings
Describe the work, the buyers and the shape of engagement you want. The operation holds the meaning rather than matching a literal phrase.
As many profiles as you need
One for each line of business, agency relationship or strategic bet. They run at once and never trip over each other.
Sharpens as you win
Every outcome informs the next judgement. What you win teaches it what to look harder for; what you lose teaches it what to stop bringing you.
One control
Start prospecting. Stop prospecting.
The most important screen in the product is the simplest. One control begins the operation and one ends it. Between those two states, the work of finding, judging, building and filing is simply handled.
- Begin and end the entire operation with a single action
- Watch volume, judgement and submissions as they happen
- Adjust appetite mid-flight without stopping anything
- Step in on any individual pursuit at any moment
Qualification
The discipline is in the declining
Anyone can generate a longer list. Value comes from the judgement that cuts it down — and from writing down why, so the decision can be revisited rather than re-argued.
Assessment surface
Most of what is surveyed should be declined. A system that qualifies everything has not made a judgement.
- 01
Weighed against your record
Fit is measured against what you have actually delivered, not what a capability statement claims.
- 02
Weighed against your capacity
A pursuit you cannot deliver is not an opportunity. Current commitments are part of the judgement.
- 03
Weighed against your odds
Incumbency, competitive shape and the realistic path to winning are all priced in before anything is recommended.
- 04
Written down either way
Pursued or declined, the reasoning is recorded. Nobody has to reconstruct the argument six weeks later.
The difference
What changes in a week
Not the ambition — the arithmetic underneath it.
Capture by hand
Capture as an operation
Many fronts
Put real weight on the work you want
Adjacent agencies. Unfamiliar vehicles. Work that was always theoretically yours but never practically reachable. Point many fronts at the same category at once and accumulate holdings in it, rather than taking one and moving on.
- As many fronts on one category as you choose to commit
- Identical copies of a front for further weight on the same ground
- Everything acquired rolls up into one portfolio view
- Only duplicate filings on a single solicitation are prevented
Market coverage
Sampling is not coverage.
To first judgement
Not the next cycle.
Per profile
Intent, not keywords.
Reasoned and recorded
Yes and no alike.
Questions
Reasonable concerns
Will it bring us a flood of junk?
The opposite is the design goal. Surfacing more is the easy half; the value is in judgement strict enough to decline most of it and explain why. You set the threshold, and you can tighten it whenever the quality of what reaches you is not what you want.
Can we override its judgement?
Always. Pursue something it declined, or kill something it liked. Both are one action, and both teach it something about your intent.
How quickly do we see something real?
First judgements land within minutes of starting. There is no warm-up period during which the operation is not yet useful.
Does it work for a narrow specialism?
Particularly well. A tight specialism makes fit easier to judge, and the whole operation can be pointed at one domain until you own it.
The contracts you lost to a competitor are not what cost you the decade. The ones that closed while nobody was looking are.
Find out what you have been missing
We will point the operation at your market and show you the fitting work currently open that has not reached you.